2-pg Spread - Voice, Language and Audience

 

Article #1

This article is about Nick Cave, who designs colorful and meaningful soundsuits, which are then displayed on several walls. These walls are located in many art galleries in New York City. By looking at this 2-page spread, I can definitely tell that this follows the conventions of an Art Magazine as the formatting on this page is really colorful, bright, vivid and attention-grabbing. This makes this 2-page spread really interesting and fun to read. By looking at this 2-page spread, I can definitely tell that this follows the conventions of an Art Magazine. The text does not blend in with the spread, as it has an orange background behind it, so that the reader can easily browse through the main idea of the article. This spread also includes many pictures, in order to give its readers an actual representation of what is being talked about, in this case, Nick Cave’s colorful soundsuits. Another thing about this spread that grabbed my attention, is that it isn’t only focused on the main article, as you can see there are several text boxes surrounding the main article, that give previews of what’s coming next and give details about technical Art terms. One such example is the, “Inside Scoop: What is an Art Gallery” Even Though this section is small, they give the reader background information about what actually is an art gallery, in a very simple and concise way. This 2-page spread, also surrounds this section, with different colored text boxes, making the text itself more easy and interesting to read. The different colored text boxes also give the 2-page spread an artistic personality, which is incredibly important, in order to keep the reader interested in the magazine. This 2-page spread utilized the drop cap element, which is The practice of using a large letter to mark the start of a text. Drop caps have been around for almost two thousand years. Illustrated caps increased usability by marking important passages and guiding readers through the text. Unlike their historic counterparts, drop caps on the magazines do add value in terms of usability or readability. Headlines are the most important element of a magazine layout design. They can be of various sizes, but are set in a size bigger than the other text elements in the page. Headlines are interesting, meaningful, compelling and are responsible for  increasing the chances of the article to be read. The headline for this image is, “Mosaics In Motion”, which hints that most of Nick Cave's soundsuits are part of an artistic mosaic.The headlines also give the reader the tile of this 2-page spread/article, so that they have the ability to locate this article on the magazine’s table of contents. The introductory paragraph also known as "intro" "kicker", "deck" or "stand-first", is the main piece of content that introduces a reader to an article. It carries forward what a headline has succeeded in doing - catching the attention of a reader. It connects a reader to the main article, taking forward a reader's journey into the midst of the article. It sets the tone of the article for a reader and sometimes, also summarizes the entire article. In terms of font size, it is smaller than the font size of the headline of an article. But, it is slightly bigger and a little bolder than the rest of the article. The introductory paragraph for this 2-page spread gives the reader a glimpse of where Nick Cave’s soundsuits are attached in New York City. It states that his soundsuits can be found on various subways and article galleries, then goes on to talk about how these soundsuits are actually made and how they are able to be attached to the walls. The Body Copy is a more lengthy and detailed part of a magazine article when compared to the introductory paragraph of the heading / headline of an article. A well-written body copy is responsible for keeping the reader engaged with the article. When magazine designers begin to design the magazine layout template, they start with designing the body copy of an article, because that takes maximum space, running into multiple paragraphs. It is important that they set the right margins in terms of columns and rows to improve readability. A key point to note here is that magazine designers have to be consistent with the length of the body copy for all the articles in the magazine. The body copy of this 2-page spread continues to talk about how these mosaics/soundsuits are created, and the people behind its creation. It also gives the reader the clear emotions that are represented by these soundsuits, such as happiness and excitement, and talks about how even the audience for these mosaics play an important role in the performance, which is taken place, in order to showcase the soundsuits in an artistic and entertaining way. Bylines are important as they are responsible for acknowledging the person, the publisher and the team who worked on the article/magazine. Usually, the author's name is written under the headline of the article, which is also known as the byline. It is written in the same font size as that of the body copy. The Bylines for this 2-page spread, are located below the, “Inside Scoop: What is an Art Gallery” section and are placed beside the folio (page numbers). The byline of this 2-page spread is a link to the magazine publisher’s official website, in this case Scholastic.com/Art, as Scholastic is the publisher of this art magazine. The website contains all the art magazines that were published, in an electronic format, so that anybody who doesn’t have the hard copy of the magazine, can just read it online. Subheads are used to break an article into various sections or compartments, indicating what the next set of paragraphs is going to talk about. They are written in the same font in which the body copy is written, but they stand out from the body copy at the same time. Hence, magazine designers keep them "bold" so that they look like a mini-heading or headline. An important thing to bear in mind is that magazine designers do not place subheads below an image or a quote in an article, as by doing this they will lose their power and impact.The Subheads for this 2-page spread would be located on both sides of the main article’s body copy. The subheads from the left side are, “Trivia: Dali and Disney?’, “Debate: Too Many Totes?” , and, “How To Slideshow: Words With Power” The subheads from the right side are, “Who Knew?” , and  “Inside Scoop: What is an Art Gallery” These subheads are responsible for giving the reader a preview of the other contents that are present in this magazine, so that the reader is curious about what’s next and to give the audience something to look forward to. Pull Quotes provide a different dimension to the article in the magazine, making it look more interesting. Quotes aid in conveying the author’s story to the reader, and if coupled with images, become more potent. Magazine designers choose to include a quote from a portion of the body copy, perhaps summarize a few points of the body copy in different words and have them as a quote or an excerpt. Magazine designers also use pull quotes to ask questions about the article’s body copy, in order to make the article interesting to the reader. Ideally, the quotes or excerpts or blurbs are in a font that is different from the font in which the body copy has been written.There are no actual pull quotes for this 2-page spread but, there is a fact  that is designed just like a pull quote. For example, “Who Knew? Surrealist Salavador Dali once made an animated movie with Disney.”, This fact gives the reader some background insight about the article and about the concept of Art itself. The fact is used, in order to catch the reader’s attention and to make the article look more interesting and appealing to them. Captions are written to complement the images being used in an article. A caption will most likely describe an image and will ideally be placed immediately below or above the image. The font size for image captions is the same as that of the font in which the body copy has been written or slightly smaller than that. There are many captions in  this 2-page spread, such as, “Nick Cave and a lively soundsuit.” “How does Cave capture movement?” , and “How do the mosaics mirror a bustling city?” Most of these captions are more like questions than actual statements, which is an excellent way for the author to directly communicate with their audience, as these questions give the reader an opportunity to think deeper about the soundsuits, than what’s written inside the article. These questions also help the article stay in their minds, and increase their curiosity and interest for the magazine. Running/section heads are usually placed at the top of every page of a magazine and aid the readers in navigating through an article easily. Running heads are designed creatively, so that they look appealing, as they are present on almost all pages of the magazine and a reader sees them every now and then. So, magazine designers have to make them look visually attractive. The section/running head for this 2-page spread, is “Art Insider” The running head is named Art Insider, in order to inform the reader what the article is about, and what the main idea of the article may look like. The section head is really important, as it not only helps the reader locate the article efficiently from the magazine’s table of contents, but also gives the reader the opportunity to choose which section they are more interested in. As, if the reader doesn’t like going deep inside the meaning of art pieces, thay can simply choose another 2-page spread with a different section head, and then come back to the ones they missed, using the table of contents. This makes the section heads really important, as they keep the reader interested in the magazine, by giving them a glimpse into the main idea of each article. Folios/page numbers are designed in such a way, so that they do not annoy a reader who looks into it on almost every page of the magazine. It is a way of arranging sheets of papers in the magazine, by folding them in a certain manner. Magazine designers tread with caution especially when their magazine spreads contain full bleed images. Because, a reader can easily be annoyed if the folios were placed on those pages as the page numbers will most likely be blurry, illegible, unappealing , and will ruin the professionalism of the spread and image. The Folio/page number for this 2-page spread is 3. This folio is designed to look simple yet appealing, as the only formatting done to the folio/page number is making it bolder. The purpose of this folio is so that the reader can easily identify the number of pages there are in a magazine, and locate their 2-page spread of choice, by looking at its folio/page number, which is also included in the magazine’s table of contents. Box panels/copies contain important facts related to the topic of the article that a reader should know while reading a magazine article. These could be statistics or dates or anything factual in nature which is important to know and short in length. Such data is placed in a box to catch the attention of a reader. A box can have a dedicated heading as well. Lastly, there are many Box panels/copies present in this 2-page spread. Some examples are the boxes that surround the following text, , “Trivia: Dali and Disney?’, “Debate: Too Many Totes?” , “How To Slideshow: Words With Power”,  “Who Knew? Surrealist Salavador Dali once made an animated movie with Disney.”, “How does Cave capture movement?” , “How do the mosaics mirror a bustling city?”, and many more. There are several boxes surrounding the entire left and right corner section of the 2-page spread. These box panels/copies are used, to give the text more clarity, definition, and power. They are used to make the text more attention grabbing and appealing, so that the reader doesn’t get bored while reading the text. They are also used to make the 2-page spread more colorful, so that the reader isn’t bored seeing the same colored background repeatedly. 

Article #2

This article is about Nick Cave, who designs colorful and meaningful soundsuits, which are then displayed on several walls. These walls are located in many art galleries in New York City. By looking at this 2-page spread, I can definitely tell that this follows the conventions of an Art Magazine as the formatting on this page is really colorful, bright, vivid and attention-grabbing. This makes this 2-page spread really interesting and fun to read. By looking at this 2-page spread, I can definitely tell that this follows the conventions of an Art Magazine. The text does not blend in with the spread, as it has an orange background behind it, so that the reader can easily browse through the main idea of the article. This spread also includes many pictures, in order to give its readers an actual representation of what is being talked about, in this case, Nick Cave’s colorful soundsuits. Another thing about this spread that grabbed my attention, is that it isn’t only focused on the main article, as you can see there are several text boxes surrounding the main article, that give previews of what’s coming next and give details about technical Art terms. One such example is the, “Inside Scoop: What is an Art Gallery” Even Though this section is small, they give the reader background information about what actually is an art gallery, in a very simple and concise way. This 2-page spread, also surrounds this section, with different colored text boxes, making the text itself more easy and interesting to read. The different colored text boxes also give the 2-page spread an artistic personality, which is incredibly important, in order to keep the reader interested in the magazine. This 2-page spread utilized the drop cap element, which is The practice of using a large letter to mark the start of a text. Drop caps have been around for almost two thousand years. Illustrated caps increased usability by marking important passages and guiding readers through the text. Unlike their historic counterparts, drop caps on the magazines do add value in terms of usability or readability. Headlines are the most important element of a magazine layout design. They can be of various sizes, but are set in a size bigger than the other text elements in the page. Headlines are interesting, meaningful, compelling and are responsible for  increasing the chances of the article to be read. The headline for this image is, “Mosaics In Motion”, which hints that most of Nick Cave's soundsuits are part of an artistic mosaic.The headlines also give the reader the tile of this 2-page spread/article, so that they have the ability to locate this article on the magazine’s table of contents. The introductory paragraph also known as "intro" "kicker", "deck" or "stand-first", is the main piece of content that introduces a reader to an article. It carries forward what a headline has succeeded in doing - catching the attention of a reader. It connects a reader to the main article, taking forward a reader's journey into the midst of the article. It sets the tone of the article for a reader and sometimes, also summarizes the entire article. In terms of font size, it is smaller than the font size of the headline of an article. But, it is slightly bigger and a little bolder than the rest of the article. The introductory paragraph for this 2-page spread gives the reader a glimpse of where Nick Cave’s soundsuits are attached in New York City. It states that his soundsuits can be found on various subways and article galleries, then goes on to talk about how these soundsuits are actually made and how they are able to be attached to the walls. The Body Copy is a more lengthy and detailed part of a magazine article when compared to the introductory paragraph of the heading / headline of an article. A well-written body copy is responsible for keeping the reader engaged with the article. When magazine designers begin to design the magazine layout template, they start with designing the body copy of an article, because that takes maximum space, running into multiple paragraphs. It is important that they set the right margins in terms of columns and rows to improve readability. A key point to note here is that magazine designers have to be consistent with the length of the body copy for all the articles in the magazine. The body copy of this 2-page spread continues to talk about how these mosaics/soundsuits are created, and the people behind its creation. It also gives the reader the clear emotions that are represented by these soundsuits, such as happiness and excitement, and talks about how even the audience for these mosaics play an important role in the performance, which is taken place, in order to showcase the soundsuits in an artistic and entertaining way. Bylines are important as they are responsible for acknowledging the person, the publisher and the team who worked on the article/magazine. Usually, the author's name is written under the headline of the article, which is also known as the byline. It is written in the same font size as that of the body copy. The Bylines for this 2-page spread, are located below the, “Inside Scoop: What is an Art Gallery” section and are placed beside the folio (page numbers). The byline of this 2-page spread is a link to the magazine publisher’s official website, in this case Scholastic.com/Art, as Scholastic is the publisher of this art magazine. The website contains all the art magazines that were published, in an electronic format, so that anybody who doesn’t have the hard copy of the magazine, can just read it online. Subheads are used to break an article into various sections or compartments, indicating what the next set of paragraphs is going to talk about. They are written in the same font in which the body copy is written, but they stand out from the body copy at the same time. Hence, magazine designers keep them "bold" so that they look like a mini-heading or headline. An important thing to bear in mind is that magazine designers do not place subheads below an image or a quote in an article, as by doing this they will lose their power and impact.The Subheads for this 2-page spread would be located on both sides of the main article’s body copy. The subheads from the left side are, “Trivia: Dali and Disney?’, “Debate: Too Many Totes?” , and, “How To Slideshow: Words With Power” The subheads from the right side are, “Who Knew?” , and  “Inside Scoop: What is an Art Gallery” These subheads are responsible for giving the reader a preview of the other contents that are present in this magazine, so that the reader is curious about what’s next and to give the audience something to look forward to. Pull Quotes provide a different dimension to the article in the magazine, making it look more interesting. Quotes aid in conveying the author’s story to the reader, and if coupled with images, become more potent. Magazine designers choose to include a quote from a portion of the body copy, perhaps summarize a few points of the body copy in different words and have them as a quote or an excerpt. Magazine designers also use pull quotes to ask questions about the article’s body copy, in order to make the article interesting to the reader. Ideally, the quotes or excerpts or blurbs are in a font that is different from the font in which the body copy has been written.There are no actual pull quotes for this 2-page spread but, there is a fact  that is designed just like a pull quote. For example, “Who Knew? Surrealist Salavador Dali once made an animated movie with Disney.”, This fact gives the reader some background insight about the article and about the concept of Art itself. The fact is used, in order to catch the reader’s attention and to make the article look more interesting and appealing to them. Captions are written to complement the images being used in an article. A caption will most likely describe an image and will ideally be placed immediately below or above the image. The font size for image captions is the same as that of the font in which the body copy has been written or slightly smaller than that. There are many captions in  this 2-page spread, such as, “Nick Cave and a lively soundsuit.” “How does Cave capture movement?” , and “How do the mosaics mirror a bustling city?” Most of these captions are more like questions than actual statements, which is an excellent way for the author to directly communicate with their audience, as these questions give the reader an opportunity to think deeper about the soundsuits, than what’s written inside the article. These questions also help the article stay in their minds, and increase their curiosity and interest for the magazine. Running/section heads are usually placed at the top of every page of a magazine and aid the readers in navigating through an article easily. Running heads are designed creatively, so that they look appealing, as they are present on almost all pages of the magazine and a reader sees them every now and then. So, magazine designers have to make them look visually attractive. The section/running head for this 2-page spread, is “Art Insider” The running head is named Art Insider, in order to inform the reader what the article is about, and what the main idea of the article may look like. The section head is really important, as it not only helps the reader locate the article efficiently from the magazine’s table of contents, but also gives the reader the opportunity to choose which section they are more interested in. As, if the reader doesn’t like going deep inside the meaning of art pieces, thay can simply choose another 2-page spread with a different section head, and then come back to the ones they missed, using the table of contents. This makes the section heads really important, as they keep the reader interested in the magazine, by giving them a glimpse into the main idea of each article. Folios/page numbers are designed in such a way, so that they do not annoy a reader who looks into it on almost every page of the magazine. It is a way of arranging sheets of papers in the magazine, by folding them in a certain manner. Magazine designers tread with caution especially when their magazine spreads contain full bleed images. Because, a reader can easily be annoyed if the folios were placed on those pages as the page numbers will most likely be blurry, illegible, unappealing , and will ruin the professionalism of the spread and image. The Folio/page number for this 2-page spread is 3. This folio is designed to look simple yet appealing, as the only formatting done to the folio/page number is making it bolder. The purpose of this folio is so that the reader can easily identify the number of pages there are in a magazine, and locate their 2-page spread of choice, by looking at its folio/page number, which is also included in the magazine’s table of contents. Box panels/copies contain important facts related to the topic of the article that a reader should know while reading a magazine article. These could be statistics or dates or anything factual in nature which is important to know and short in length. Such data is placed in a box to catch the attention of a reader. A box can have a dedicated heading as well. Lastly, there are many Box panels/copies present in this 2-page spread. Some examples are the boxes that surround the following text, , “Trivia: Dali and Disney?’, “Debate: Too Many Totes?” , “How To Slideshow: Words With Power”,  “Who Knew? Surrealist Salavador Dali once made an animated movie with Disney.”, “How does Cave capture movement?” , “How do the mosaics mirror a bustling city?”, and many more. There are several boxes surrounding the entire left and right corner section of the 2-page spread. These box panels/copies are used, to give the text more clarity, definition, and power. They are used to make the text more attention grabbing and appealing, so that the reader doesn’t get bored while reading the text. They are also used to make the 2-page spread more colorful, so that the reader isn’t bored seeing the same colored background repeatedly. 

Article #3

This article is about Nick Cave, who designs colorful and meaningful soundsuits, which are then displayed on several walls. These walls are located in many art galleries in New York City. By looking at this 2-page spread, I can definitely tell that this follows the conventions of an Art Magazine as the formatting on this page is really colorful, bright, vivid and attention-grabbing. This makes this 2-page spread really interesting and fun to read. By looking at this 2-page spread, I can definitely tell that this follows the conventions of an Art Magazine. The text does not blend in with the spread, as it has an orange background behind it, so that the reader can easily browse through the main idea of the article. This spread also includes many pictures, in order to give its readers an actual representation of what is being talked about, in this case, Nick Cave’s colorful soundsuits. Another thing about this spread that grabbed my attention, is that it isn’t only focused on the main article, as you can see there are several text boxes surrounding the main article, that give previews of what’s coming next and give details about technical Art terms. One such example is the, “Inside Scoop: What is an Art Gallery” Even Though this section is small, they give the reader background information about what actually is an art gallery, in a very simple and concise way. This 2-page spread, also surrounds this section, with different colored text boxes, making the text itself more easy and interesting to read. The different colored text boxes also give the 2-page spread an artistic personality, which is incredibly important, in order to keep the reader interested in the magazine. This 2-page spread utilized the drop cap element, which is The practice of using a large letter to mark the start of a text. Drop caps have been around for almost two thousand years. Illustrated caps increased usability by marking important passages and guiding readers through the text. Unlike their historic counterparts, drop caps on the magazines do add value in terms of usability or readability. Headlines are the most important element of a magazine layout design. They can be of various sizes, but are set in a size bigger than the other text elements in the page. Headlines are interesting, meaningful, compelling and are responsible for  increasing the chances of the article to be read. The headline for this image is, “Mosaics In Motion”, which hints that most of Nick Cave's soundsuits are part of an artistic mosaic.The headlines also give the reader the tile of this 2-page spread/article, so that they have the ability to locate this article on the magazine’s table of contents. The introductory paragraph also known as "intro" "kicker", "deck" or "stand-first", is the main piece of content that introduces a reader to an article. It carries forward what a headline has succeeded in doing - catching the attention of a reader. It connects a reader to the main article, taking forward a reader's journey into the midst of the article. It sets the tone of the article for a reader and sometimes, also summarizes the entire article. In terms of font size, it is smaller than the font size of the headline of an article. But, it is slightly bigger and a little bolder than the rest of the article. The introductory paragraph for this 2-page spread gives the reader a glimpse of where Nick Cave’s soundsuits are attached in New York City. It states that his soundsuits can be found on various subways and article galleries, then goes on to talk about how these soundsuits are actually made and how they are able to be attached to the walls. The Body Copy is a more lengthy and detailed part of a magazine article when compared to the introductory paragraph of the heading / headline of an article. A well-written body copy is responsible for keeping the reader engaged with the article. When magazine designers begin to design the magazine layout template, they start with designing the body copy of an article, because that takes maximum space, running into multiple paragraphs. It is important that they set the right margins in terms of columns and rows to improve readability. A key point to note here is that magazine designers have to be consistent with the length of the body copy for all the articles in the magazine. The body copy of this 2-page spread continues to talk about how these mosaics/soundsuits are created, and the people behind its creation. It also gives the reader the clear emotions that are represented by these soundsuits, such as happiness and excitement, and talks about how even the audience for these mosaics play an important role in the performance, which is taken place, in order to showcase the soundsuits in an artistic and entertaining way. Bylines are important as they are responsible for acknowledging the person, the publisher and the team who worked on the article/magazine. Usually, the author's name is written under the headline of the article, which is also known as the byline. It is written in the same font size as that of the body copy. The Bylines for this 2-page spread, are located below the, “Inside Scoop: What is an Art Gallery” section and are placed beside the folio (page numbers). The byline of this 2-page spread is a link to the magazine publisher’s official website, in this case Scholastic.com/Art, as Scholastic is the publisher of this art magazine. The website contains all the art magazines that were published, in an electronic format, so that anybody who doesn’t have the hard copy of the magazine, can just read it online. Subheads are used to break an article into various sections or compartments, indicating what the next set of paragraphs is going to talk about. They are written in the same font in which the body copy is written, but they stand out from the body copy at the same time. Hence, magazine designers keep them "bold" so that they look like a mini-heading or headline. An important thing to bear in mind is that magazine designers do not place subheads below an image or a quote in an article, as by doing this they will lose their power and impact.The Subheads for this 2-page spread would be located on both sides of the main article’s body copy. The subheads from the left side are, “Trivia: Dali and Disney?’, “Debate: Too Many Totes?” , and, “How To Slideshow: Words With Power” The subheads from the right side are, “Who Knew?” , and  “Inside Scoop: What is an Art Gallery” These subheads are responsible for giving the reader a preview of the other contents that are present in this magazine, so that the reader is curious about what’s next and to give the audience something to look forward to. Pull Quotes provide a different dimension to the article in the magazine, making it look more interesting. Quotes aid in conveying the author’s story to the reader, and if coupled with images, become more potent. Magazine designers choose to include a quote from a portion of the body copy, perhaps summarize a few points of the body copy in different words and have them as a quote or an excerpt. Magazine designers also use pull quotes to ask questions about the article’s body copy, in order to make the article interesting to the reader. Ideally, the quotes or excerpts or blurbs are in a font that is different from the font in which the body copy has been written.There are no actual pull quotes for this 2-page spread but, there is a fact  that is designed just like a pull quote. For example, “Who Knew? Surrealist Salavador Dali once made an animated movie with Disney.”, This fact gives the reader some background insight about the article and about the concept of Art itself. The fact is used, in order to catch the reader’s attention and to make the article look more interesting and appealing to them. Captions are written to complement the images being used in an article. A caption will most likely describe an image and will ideally be placed immediately below or above the image. The font size for image captions is the same as that of the font in which the body copy has been written or slightly smaller than that. There are many captions in  this 2-page spread, such as, “Nick Cave and a lively soundsuit.” “How does Cave capture movement?” , and “How do the mosaics mirror a bustling city?” Most of these captions are more like questions than actual statements, which is an excellent way for the author to directly communicate with their audience, as these questions give the reader an opportunity to think deeper about the soundsuits, than what’s written inside the article. These questions also help the article stay in their minds, and increase their curiosity and interest for the magazine. Running/section heads are usually placed at the top of every page of a magazine and aid the readers in navigating through an article easily. Running heads are designed creatively, so that they look appealing, as they are present on almost all pages of the magazine and a reader sees them every now and then. So, magazine designers have to make them look visually attractive. The section/running head for this 2-page spread, is “Art Insider” The running head is named Art Insider, in order to inform the reader what the article is about, and what the main idea of the article may look like. The section head is really important, as it not only helps the reader locate the article efficiently from the magazine’s table of contents, but also gives the reader the opportunity to choose which section they are more interested in. As, if the reader doesn’t like going deep inside the meaning of art pieces, thay can simply choose another 2-page spread with a different section head, and then come back to the ones they missed, using the table of contents. This makes the section heads really important, as they keep the reader interested in the magazine, by giving them a glimpse into the main idea of each article. Folios/page numbers are designed in such a way, so that they do not annoy a reader who looks into it on almost every page of the magazine. It is a way of arranging sheets of papers in the magazine, by folding them in a certain manner. Magazine designers tread with caution especially when their magazine spreads contain full bleed images. Because, a reader can easily be annoyed if the folios were placed on those pages as the page numbers will most likely be blurry, illegible, unappealing , and will ruin the professionalism of the spread and image. The Folio/page number for this 2-page spread is 3. This folio is designed to look simple yet appealing, as the only formatting done to the folio/page number is making it bolder. The purpose of this folio is so that the reader can easily identify the number of pages there are in a magazine, and locate their 2-page spread of choice, by looking at its folio/page number, which is also included in the magazine’s table of contents. Box panels/copies contain important facts related to the topic of the article that a reader should know while reading a magazine article. These could be statistics or dates or anything factual in nature which is important to know and short in length. Such data is placed in a box to catch the attention of a reader. A box can have a dedicated heading as well. Lastly, there are many Box panels/copies present in this 2-page spread. Some examples are the boxes that surround the following text, , “Trivia: Dali and Disney?’, “Debate: Too Many Totes?” , “How To Slideshow: Words With Power”,  “Who Knew? Surrealist Salavador Dali once made an animated movie with Disney.”, “How does Cave capture movement?” , “How do the mosaics mirror a bustling city?”, and many more. There are several boxes surrounding the entire left and right corner section of the 2-page spread. These box panels/copies are used, to give the text more clarity, definition, and power. They are used to make the text more attention grabbing and appealing, so that the reader doesn’t get bored while reading the text. They are also used to make the 2-page spread more colorful, so that the reader isn’t bored seeing the same colored background repeatedly. 

Article #4

This article is about Nick Cave, who designs colorful and meaningful soundsuits, which are then displayed on several walls. These walls are located in many art galleries in New York City. By looking at this 2-page spread, I can definitely tell that this follows the conventions of an Art Magazine as the formatting on this page is really colorful, bright, vivid and attention-grabbing. This makes this 2-page spread really interesting and fun to read. By looking at this 2-page spread, I can definitely tell that this follows the conventions of an Art Magazine. The text does not blend in with the spread, as it has an orange background behind it, so that the reader can easily browse through the main idea of the article. This spread also includes many pictures, in order to give its readers an actual representation of what is being talked about, in this case, Nick Cave’s colorful soundsuits. Another thing about this spread that grabbed my attention, is that it isn’t only focused on the main article, as you can see there are several text boxes surrounding the main article, that give previews of what’s coming next and give details about technical Art terms. One such example is the, “Inside Scoop: What is an Art Gallery” Even Though this section is small, they give the reader background information about what actually is an art gallery, in a very simple and concise way. This 2-page spread, also surrounds this section, with different colored text boxes, making the text itself more easy and interesting to read. The different colored text boxes also give the 2-page spread an artistic personality, which is incredibly important, in order to keep the reader interested in the magazine. This 2-page spread utilized the drop cap element, which is The practice of using a large letter to mark the start of a text. Drop caps have been around for almost two thousand years. Illustrated caps increased usability by marking important passages and guiding readers through the text. Unlike their historic counterparts, drop caps on the magazines do add value in terms of usability or readability. Headlines are the most important element of a magazine layout design. They can be of various sizes, but are set in a size bigger than the other text elements in the page. Headlines are interesting, meaningful, compelling and are responsible for  increasing the chances of the article to be read. The headline for this image is, “Mosaics In Motion”, which hints that most of Nick Cave's soundsuits are part of an artistic mosaic.The headlines also give the reader the tile of this 2-page spread/article, so that they have the ability to locate this article on the magazine’s table of contents. The introductory paragraph also known as "intro" "kicker", "deck" or "stand-first", is the main piece of content that introduces a reader to an article. It carries forward what a headline has succeeded in doing - catching the attention of a reader. It connects a reader to the main article, taking forward a reader's journey into the midst of the article. It sets the tone of the article for a reader and sometimes, also summarizes the entire article. In terms of font size, it is smaller than the font size of the headline of an article. But, it is slightly bigger and a little bolder than the rest of the article. The introductory paragraph for this 2-page spread gives the reader a glimpse of where Nick Cave’s soundsuits are attached in New York City. It states that his soundsuits can be found on various subways and article galleries, then goes on to talk about how these soundsuits are actually made and how they are able to be attached to the walls. The Body Copy is a more lengthy and detailed part of a magazine article when compared to the introductory paragraph of the heading / headline of an article. A well-written body copy is responsible for keeping the reader engaged with the article. When magazine designers begin to design the magazine layout template, they start with designing the body copy of an article, because that takes maximum space, running into multiple paragraphs. It is important that they set the right margins in terms of columns and rows to improve readability. A key point to note here is that magazine designers have to be consistent with the length of the body copy for all the articles in the magazine. The body copy of this 2-page spread continues to talk about how these mosaics/soundsuits are created, and the people behind its creation. It also gives the reader the clear emotions that are represented by these soundsuits, such as happiness and excitement, and talks about how even the audience for these mosaics play an important role in the performance, which is taken place, in order to showcase the soundsuits in an artistic and entertaining way. Bylines are important as they are responsible for acknowledging the person, the publisher and the team who worked on the article/magazine. Usually, the author's name is written under the headline of the article, which is also known as the byline. It is written in the same font size as that of the body copy. The Bylines for this 2-page spread, are located below the, “Inside Scoop: What is an Art Gallery” section and are placed beside the folio (page numbers). The byline of this 2-page spread is a link to the magazine publisher’s official website, in this case Scholastic.com/Art, as Scholastic is the publisher of this art magazine. The website contains all the art magazines that were published, in an electronic format, so that anybody who doesn’t have the hard copy of the magazine, can just read it online. Subheads are used to break an article into various sections or compartments, indicating what the next set of paragraphs is going to talk about. They are written in the same font in which the body copy is written, but they stand out from the body copy at the same time. Hence, magazine designers keep them "bold" so that they look like a mini-heading or headline. An important thing to bear in mind is that magazine designers do not place subheads below an image or a quote in an article, as by doing this they will lose their power and impact.The Subheads for this 2-page spread would be located on both sides of the main article’s body copy. The subheads from the left side are, “Trivia: Dali and Disney?’, “Debate: Too Many Totes?” , and, “How To Slideshow: Words With Power” The subheads from the right side are, “Who Knew?” , and  “Inside Scoop: What is an Art Gallery” These subheads are responsible for giving the reader a preview of the other contents that are present in this magazine, so that the reader is curious about what’s next and to give the audience something to look forward to. Pull Quotes provide a different dimension to the article in the magazine, making it look more interesting. Quotes aid in conveying the author’s story to the reader, and if coupled with images, become more potent. Magazine designers choose to include a quote from a portion of the body copy, perhaps summarize a few points of the body copy in different words and have them as a quote or an excerpt. Magazine designers also use pull quotes to ask questions about the article’s body copy, in order to make the article interesting to the reader. Ideally, the quotes or excerpts or blurbs are in a font that is different from the font in which the body copy has been written.There are no actual pull quotes for this 2-page spread but, there is a fact  that is designed just like a pull quote. For example, “Who Knew? Surrealist Salavador Dali once made an animated movie with Disney.”, This fact gives the reader some background insight about the article and about the concept of Art itself. The fact is used, in order to catch the reader’s attention and to make the article look more interesting and appealing to them. Captions are written to complement the images being used in an article. A caption will most likely describe an image and will ideally be placed immediately below or above the image. The font size for image captions is the same as that of the font in which the body copy has been written or slightly smaller than that. There are many captions in  this 2-page spread, such as, “Nick Cave and a lively soundsuit.” “How does Cave capture movement?” , and “How do the mosaics mirror a bustling city?” Most of these captions are more like questions than actual statements, which is an excellent way for the author to directly communicate with their audience, as these questions give the reader an opportunity to think deeper about the soundsuits, than what’s written inside the article. These questions also help the article stay in their minds, and increase their curiosity and interest for the magazine. Running/section heads are usually placed at the top of every page of a magazine and aid the readers in navigating through an article easily. Running heads are designed creatively, so that they look appealing, as they are present on almost all pages of the magazine and a reader sees them every now and then. So, magazine designers have to make them look visually attractive. The section/running head for this 2-page spread, is “Art Insider” The running head is named Art Insider, in order to inform the reader what the article is about, and what the main idea of the article may look like. The section head is really important, as it not only helps the reader locate the article efficiently from the magazine’s table of contents, but also gives the reader the opportunity to choose which section they are more interested in. As, if the reader doesn’t like going deep inside the meaning of art pieces, thay can simply choose another 2-page spread with a different section head, and then come back to the ones they missed, using the table of contents. This makes the section heads really important, as they keep the reader interested in the magazine, by giving them a glimpse into the main idea of each article. Folios/page numbers are designed in such a way, so that they do not annoy a reader who looks into it on almost every page of the magazine. It is a way of arranging sheets of papers in the magazine, by folding them in a certain manner. Magazine designers tread with caution especially when their magazine spreads contain full bleed images. Because, a reader can easily be annoyed if the folios were placed on those pages as the page numbers will most likely be blurry, illegible, unappealing , and will ruin the professionalism of the spread and image. The Folio/page number for this 2-page spread is 3. This folio is designed to look simple yet appealing, as the only formatting done to the folio/page number is making it bolder. The purpose of this folio is so that the reader can easily identify the number of pages there are in a magazine, and locate their 2-page spread of choice, by looking at its folio/page number, which is also included in the magazine’s table of contents. Box panels/copies contain important facts related to the topic of the article that a reader should know while reading a magazine article. These could be statistics or dates or anything factual in nature which is important to know and short in length. Such data is placed in a box to catch the attention of a reader. A box can have a dedicated heading as well. Lastly, there are many Box panels/copies present in this 2-page spread. Some examples are the boxes that surround the following text, , “Trivia: Dali and Disney?’, “Debate: Too Many Totes?” , “How To Slideshow: Words With Power”,  “Who Knew? Surrealist Salavador Dali once made an animated movie with Disney.”, “How does Cave capture movement?” , “How do the mosaics mirror a bustling city?”, and many more. There are several boxes surrounding the entire left and right corner section of the 2-page spread. These box panels/copies are used, to give the text more clarity, definition, and power. They are used to make the text more attention grabbing and appealing, so that the reader doesn’t get bored while reading the text. They are also used to make the 2-page spread more colorful, so that the reader isn’t bored seeing the same colored background repeatedly. 

Summary

In conclusion, most of the 2-page spreads in my genre, in this case Art, contain the following 10 elements, which are: Headlines, Introductory Paragraphs, Body text/copy, Bylines, Subheads, Pull Quotes, Captions, Section/Running heads, Folios/Page numbers, and Box panels/copies. Headlines are the most important element of a magazine layout design. It can be of various sizes, but should be set in a size bigger than the other text elements in the page. A headline should be interesting, meaningful and compelling enough as it increases the chances of an article to be read. Introductory Paragraphs are also known as "intro" "kicker", "deck" or "stand-first", an introductory paragraph is the main piece of content that introduces a reader to an article. It carries forward what a headline has succeeded in doing - catching the attention of a reader. It connects a reader to the main article, taking forward a reader's journey into the midst of the article. It sets the tone of the article for a reader and sometimes, also summarizes the entire article. In terms of font size, it should be smaller than the font size of the headline of an article. But, it should be slightly bigger or at least a little bolder than the rest of the article. Body copies/texts are a more lengthy and detailed part of a magazine article when compared to the introductory paragraph of the heading / headline of an article. A well-written body copy keeps a reader engaged to an article for the most part, generally till the end of the article. When one begins to design the magazine layout template, they should begin with designing the body copy of an article, because that takes maximum space, running into multiple paragraphs. It is important that you set the right margins in terms of columns and rows to improve readability. A key point to note here is that you should be consistent with the length of the body copy for all the articles in the magazine. Bylines are important as they acknowledge the person and the team which has worked on an article. Usually, the author's name is written under the headline of the article, which is also known as the byline. It can be written in the same font size as that of the body copy. Subheads are used to break an article into various sections or compartments, indicating what the next set of paragraphs is going to talk about. It can be written in the same font in which the body copy is written, but it should stand out from the body copy at the same time. Hence, you can keep it "bold" so that it looks like a mini-heading or headline. An important thing to bear in mind is that you should not place subheads below an image or a quote in an article.Pull Quotes usually provide a different dimension to an article in a magazine, making it look more interesting. Quotes aid in conveying your story to a reader, and if coupled with images, become potent. You can either have a quote verbatim from a portion of the body copy, or you could perhaps summarize a few points of the body copy in different words and have them as a quote or an excerpt. Ideally, the quotes or excerpts or blurbs should be in a font that is different from the font in which the body copy has been written. Captions are written in a way that they complement the image being used in an article. A caption should describe an image and should ideally be placed immediately below the image. The font size for image captions can be the same as that of the font in which the body copy has been written or slightly smaller than that. Section/Running heads are usually placed at the top of every page of a magazine and aid readers in navigating through an article easily. A running head should be designed creatively so that it looks good, because it is present on almost all pages of the magazine and a reader sees it every now and then. So, it has to be visually attractive. Folios are designed in such a way that you do not annoy a reader who looks into it on almost every page of a magazine. It is a way of arranging sheets of papers in your magazine, by folding them in a certain manner. You should tread with caution especially when you have many pages in your magazine containing full bleed images. A reader could be annoyed if you place folios on those pages. Lastly, Box panels/ copies contain important facts related to the topic of the article that a reader should know while reading a magazine article. These could be statistics or dates or anything factual in nature which is important to know and short in length. Such data is placed in a box to catch the attention of a reader. A box can have a dedicated heading as well.

Sources:

Art, Scholastic. “Jan/Feb 2022 Issues – Articles, Activities, and Videos: Scholastic Art Magazine.” Scholastic Art, Scholastic Art, 2 Mar. 2022, https://art.scholastic.com/issues/2021-22/010122.html. 

Franz, Laura. “Drop Caps: Historical Use and Current Best Practices with CSS.” Smashing Magazine, Articles, 4 Apr. 2012, https://www.smashingmagazine.com/2012/04/drop-caps-historical-use-and-current-best-practices/.  

2India, Outsource. “10 Key Elements of a Magazine Layout Design - outsource2india.” Outsource to India, Outsource 2 India, 9 Mar. 2022, https://www.outsource2india.com/creative-services/articles/10-key-elements-magazine-layout-design.asp.