What is Color Theory? Color theory is the collection of rules and guidelines which designers use to communicate with users through appealing color schemes in visual interfaces. To pick the best colors every time, designers use a color wheel and refer to extensive collected knowledge about human optical ability, psychology, culture and more. Understanding Color Color is perception. Our eyes see something (the sky, for example), and data sent from our eyes to our brains tells us it’s a certain color (blue). Objects reflect light in different combinations of wavelengths. Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color. When you’re strolling down the soft drink aisle scanning the shelves filled with 82 million cans and bottles and trying to find your six-pack of Coke, what do you look for? The scripted logo or that familiar red can? People decide whether or not they like a product in 90 seconds or less. 90% of that...
My Final 2-page Spread Mockup This is my final mockup for the 2-page spread of my Art magazine. The section head of this 2-page spread is called, “Art Insider”, as the content present in the text, talks about the deeper meaning represented in the featured art pieces and gives a brief explanation behind their production. The section head is placed on the top of the 2-page spread, so that the reader can easily identify which category this article/spread is from. This gives the reader an opportunity to select which category is their favorite, and helps them locate their favorite article more efficiently and effectively. Section/Running heads are usually placed at the top of every page of a magazine and aid readers in navigating through an article easily. A running head should be designed creatively so that it looks good, because it is present on almost all pages of the magazine and a reader sees it every now and then. So, it has to be visually attractive.The Head...
Changes Before After After creating my final 2-page spread, I asked my family and peers about what they felt about my final 2-page spread. After taking their feedback into account, I changed some of my Final 2-page spread. I did this, in order to make my final 2-page spread more professional and attention grabbing. This final 2-page spread incorporates most of the feedback I was given, by my family and my peers. The first feedback I received was to add different fonts and font styles to improve the appearance of my 2-page spread. Besides images, I was told to add designs to give my 2-page spread the feel of an art magazine. I decided to take half of this feedback into consideration, as I changed the font for my Headline, from Open Sans to Rustic Printed. I also changed the font of my subhead from Open Sans to Sukar (Yes, that’s an actual font.) I did this, in order to give more personality to my 2-page spread, and make it look more artistic. The fonts I chose are sans serif fonts, as t...
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