The Final Product
Final Cover
Final Table Of Contents
Final 2-Pg Spread
Tools:
Canva, Canva. “Collaborate & Create Amazing Graphic Design for Free - CANVA.” Canva, Canva, 2013, https://www.canva.com/.
Color Theory
What is Color Theory? Color theory is the collection of rules and guidelines which designers use to communicate with users through appealing color schemes in visual interfaces. To pick the best colors every time, designers use a color wheel and refer to extensive collected knowledge about human optical ability, psychology, culture and more. Understanding Color Color is perception. Our eyes see something (the sky, for example), and data sent from our eyes to our brains tells us it’s a certain color (blue). Objects reflect light in different combinations of wavelengths. Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color. When you’re strolling down the soft drink aisle scanning the shelves filled with 82 million cans and bottles and trying to find your six-pack of Coke, what do you look for? The scripted logo or that familiar red can? People decide whether or not they like a product in 90 seconds or less. 90% of that...
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