Aditya Chhabria - AICE Media Studies

  What is a font? A font is a set of printable or displayable  text   characters  in a specific style and size. The type design for a set of fonts is the  typeface  and variations of this design form the  typeface family  . Thus, Helvetica is a typeface family, Helvetica italic is a typeface, and Helvetica italic 10-point is a font. In practice,  font  and  typeface  are often used without much precision and are often interchanged. What is the Psycology of Fonts? Human beings respond to visual culture in an emotional way, designers can manipulate the psychological responses of their viewers by making informed choices about the features of a design, such as colors and fonts. Applying the psychology of fonts in marketing is starting to become an important field of research and practice in branding and advertising. The  Picture Superiority Effect , states that the appearance of the text (i.e. the font) on a brand’s logo, adve...

    What is a Front Cover? The cover of a magazine is the unified identity for a whole host of ideas, authors, and designers who have created the eclectic array of stories and articles and materials within each issue. Magazine cover page serves several purposes. It sells the brand, it has to be visually appealing and different from the other cover pages on the newsstand to attract the new readers. On the other hand each new cover must be different from the previous issue but still familiar and recognizable to regular readers. It has to present the publications character and its content. All of this make the cover page the most important page in any magazine. Magazine covers are a challenge to design, since they have to be both ever-changing and also consistently recognizable. For this reason, most publications stick to a standard set practices.  What is a Masthead? The masthead is usually found in the front pages of a magazine or journal and it is essentially a o...